PLSA rebrands as Pensions UK and launches strategy for next ten years and beyond

Organisation said pensions sector is entering ‘defining period’ of structural change

Holly Roach
clock • 3 min read
Pensions UK chief executive Julian Mund
Image:

Pensions UK chief executive Julian Mund

The Pensions and Lifetime Savings Association (PLSA) has rebranded to Pensions UK.

The organisation said the move comes as the pensions sector enters a "defining period" of structural change, being "reshaped" by consolidation, the focus on investment in growth, and a spotlight on the need for people to be saving more for retirement.

As part of the change – which sees the firm gain a new name, new logo and new visual identity – Pensions UK has published its new strategy for the next ten years and further and published a report, 2030 Ready, highlighting the changes among the sector and the societal context influencing relationships between savers and their pensions.

The report outlines Pensions UK's mission which is to "help everyone achieve a better income in retirement". The firm added: "To deliver on that we must do everything we can to prepare the industry and the wider pension system for the next decade."

Pensions UK said it expects a range of changes to take place by 2035, including master trust assets to grow to more than £700bn, for Local Government Pension Scheme assets to more than double to nearly £1trn, and for defined contribution contract-based assets to rise to £600bn.

It also expects open defined benefit schemes to continue to grow, but the overall size of the DB sector to continue to decrease.

Pensions UK said, above all, it wants to see a pension system that provides an adequate retirement income to savers and is affordable and fair.

It added in the next decade it hopes to see adequate retirement incomes, delivered by a market that is well run and well regulated, pension investments that deliver strong risk-adjusted returns and play a positive role in society and the economy, schemes exercising fiduciary duties responsibly and in the long-term interests of savers, and savers supported in work and retirement by a system that is simple and digital-first, and by advice and guidance that is effective and accessible.

"Where we see red flags – like the risks attached to government mandating investments – we will do all we can to represent the views of members and interests of savers," it added.

‘We must respond to change with clarity and purpose'

Pensions UK chief executive Julian Mund said: "To shape the world we want to see in the 2030s, we must respond to change with clarity and purpose. Our strategy for 2025 to 2029 will prepare Pensions UK and its members to thrive as we enter the next decade. We'll make pensions better, influence policy, give outstanding value to our members, build a great place to work and secure our future as an authoritative, purpose-led and impactful organisation.

"We have a new name, new logo and new visual identity but, as the most trusted and authoritative voice of pensions, we will continue to do everything we can to help everyone get a better income in retirement."

Pensions UK board chair Emma Douglas added: "The world of pensions is changing fast, and we need to stay ahead as retirement saving plays a defining role for the UK. The sector will require bold thinking and strong leadership.

"Our policy work for the next five years will be based on our understanding of the world we are likely to see in the 2030s, from the experiences of members and retirees to the structure of the pensions market and the direction of public policy. We're drawing on the latest trends, projections and evidence to set out not just what is changing, but what must be done in response."

More on Industry

Mixed opinion on whether there is a link between pension fund scale and performance

Mixed opinion on whether there is a link between pension fund scale and performance

PP survey shows some see a link while others do not see a connection

Martin Richmond
clock 03 July 2025 • 2 min read
Aegon Master Trust to introduce pension tracing and consolidation service

Aegon Master Trust to introduce pension tracing and consolidation service

Service will enable digital pension tracing and consolidation across firm’s workplace propositions

Holly Roach
clock 03 July 2025 • 1 min read
PP Investment Conference 2025: Register now!

PP Investment Conference 2025: Register now!

Event will take place on Wednesday 19 November in London

Professional Pensions
clock 03 July 2025 • 1 min read
Trustpilot