Communicating with members in a crisis

James Phillips
clock • 17 min read

Millions of people are saving for a pension for the first time thanks to AE, but the Covid-19 crisis has posed a communications challenge. James Phillips looks at how to get the long-term nature of pensions across to this new generation of savers.

For many in the population, the economic crisis provoked by Covid-19 will be the most significant they have experienced as pension scheme members. Thanks to auto-enrolment (AE), workplace pensio...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Join now

 

Already a Professional Pensions
member?

Login

James Phillips
Author spotlight

James Phillips

Professional Pensions journalist from 2016-2022

More on Industry

PLSA: What can schemes learn from last year's Pension Attention campaign?

PLSA: What can schemes learn from last year's Pension Attention campaign?

Mark Smith says the 2024 campaign had a significant and positive impact on savers

Mark Smith
clock 15 January 2025 • 4 min read
Industry welcomes appointment of Torsten Bell as pensions minister

Industry welcomes appointment of Torsten Bell as pensions minister

Industry says minister’s appointment comes during a ‘critical’ year for pensions policy

Martin Richmond
clock 15 January 2025 • 4 min read
Tulip Siddiq resigns as economic secretary

Tulip Siddiq resigns as economic secretary

Siddiq steps down as secretary over alleged Bangladeshi financial links

Eve Maddock-Jones
clock 15 January 2025 • 1 min read
Trustpilot