Communicating with members in a crisis

James Phillips
clock • 17 min read

Millions of people are saving for a pension for the first time thanks to AE, but the Covid-19 crisis has posed a communications challenge. James Phillips looks at how to get the long-term nature of pensions across to this new generation of savers.

For many in the population, the economic crisis provoked by Covid-19 will be the most significant they have experienced as pension scheme members. Thanks to auto-enrolment (AE), workplace pensio...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Are you a trustee, investment consultant or in-house pension and benefit scheme professional? You can apply for full complimentary access here

Join now

 

Already a Professional Pensions
member?

Login

James Phillips
Author spotlight

James Phillips

Professional Pensions journalist from 2016-2022

More on Industry

Merry Christmas from Professional Pensions

Merry Christmas from Professional Pensions

Back on 2 January 2026

Professional Pensions
clock 24 December 2025 • 1 min read
The top news stories of 2025 on Professional Pensions

The top news stories of 2025 on Professional Pensions

PP looks at the biggest pensions news stories over the last 12 months

Professional Pensions
clock 24 December 2025 • 2 min read
News Digest: Call me Scrooge, but it's time to scrap pensioners' Christmas bonus

News Digest: Call me Scrooge, but it's time to scrap pensioners' Christmas bonus

PP brings together all the latest news on pensions from across the national and financial media

Professional Pensions
clock 24 December 2025 • 1 min read
Trustpilot