Communicating with members in a crisis

James Phillips
clock • 17 min read

Millions of people are saving for a pension for the first time thanks to AE, but the Covid-19 crisis has posed a communications challenge. James Phillips looks at how to get the long-term nature of pensions across to this new generation of savers.

For many in the population, the economic crisis provoked by Covid-19 will be the most significant they have experienced as pension scheme members. Thanks to auto-enrolment (AE), workplace pensio...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Are you a trustee, investment consultant or in-house pension and benefit scheme professional? You can apply for full complimentary access here

Join now

 

Already a Professional Pensions
member?

Login

James Phillips
Author spotlight

James Phillips

Professional Pensions journalist from 2016-2022

More on Industry

PPI highlights challenges of designing pensions policy for low earners

PPI highlights challenges of designing pensions policy for low earners

Report outlined important factors which could impact the ability of lower earners to save

Martin Richmond
clock 30 October 2025 • 3 min read
News Digest: New York City pension chief defends 'optimistic' tech valuations

News Digest: New York City pension chief defends 'optimistic' tech valuations

PP brings together all the latest news on pensions from across the national and financial media

Professional Pensions
clock 30 October 2025 • 1 min read
Industry says companies focus too much on cost over member outcomes

Industry says companies focus too much on cost over member outcomes

PP survey shows 65% concur with assertion made by pensions minister at Pensions UK conference

Martin Richmond
clock 29 October 2025 • 2 min read
Trustpilot