Communicating with members in a crisis

James Phillips
clock • 17 min read
Understanding members' needs is vital
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Understanding members' needs is vital

Millions of people are saving for a pension for the first time thanks to AE, but the Covid-19 crisis has posed a communications challenge. James Phillips looks at how to get the long-term nature of pensions across to this new generation of savers.

For many in the population, the economic crisis provoked by Covid-19 will be the most significant they have experienced as pension scheme members. Thanks to auto-enrolment (AE), workplace pensio...

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James Phillips
Author spotlight

James Phillips

Professional Pensions journalist from 2016-2022

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