Communicating with members in a crisis

James Phillips
clock • 17 min read

Millions of people are saving for a pension for the first time thanks to AE, but the Covid-19 crisis has posed a communications challenge. James Phillips looks at how to get the long-term nature of pensions across to this new generation of savers.

For many in the population, the economic crisis provoked by Covid-19 will be the most significant they have experienced as pension scheme members. Thanks to auto-enrolment (AE), workplace pensio...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Are you a trustee, investment consultant or in-house pension and benefit scheme professional? You can apply for full complimentary access here

Join now

 

Already a Professional Pensions
member?

Login

James Phillips
Author spotlight

James Phillips

Professional Pensions journalist from 2016-2022

More on Industry

Buzz: Should well-off pensioners get an honour to opt out of the state pension?

Buzz: Should well-off pensioners get an honour to opt out of the state pension?

Pension honours, LGPS surpluses and Standard Life PRT venture

Professional Pensions
clock 24 August 2026 • 1 min read
Schemes need 'greater visibility' of how AI is being used in operations

Schemes need 'greater visibility' of how AI is being used in operations

Penfold says AI could make pensions better but warns the industry to adopt it responsibly

Holly Roach
clock 24 August 2026 • 2 min read
You can't fix pensions without a plan for an ageing Britain

You can't fix pensions without a plan for an ageing Britain

Patrick Heath-Lay says government must be clear about what the state pension provides

Patrick Heath-Lay
clock 24 August 2026 • 4 min read
Trustpilot