UK - Norwich Union's life, pension and investment products will be sold through the Cumberland Building Society.
The new partnership brings the number of building societies tied to Norwich Union to 20.
Cumberland – which has its head office in Carlisle – has 34 branch offices and 12 estate agency offices.
Cumberland deputy chief executive John Leveson said: “This is a great opportunity for us to work with Norwich Union and drive forward our business in what is a rapidly changing market place.
Norwich Union director Douglas Ballantyne said: “We are delighted to welcome Cumberland Building Society to Norwich Union Life and look forward to working with them to develop their financial services business.”
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