The lifetime ISA (LISA) offers the industry an opportunity to develop a savings culture among young workers such as graduates according to Hymans Robertson's Rob Harper.
The head of scheme design and management at the firm spoke about the implications of LISA for the defined contribution (DC) market at the Workplace Pensions Live 2016 conference on 11 May.
Employers could attract young people to work for them through the flexibility that LISA offers by allowing individuals to use it to save for a house.
He said: "LISA is an opportunity to engage younger people into a savings culture. There is no such thing as bad publicity. Young people will be expecting their employers to react to this. For a basic rate taxpayer LISA is very attractive.
"It gives you an opportunity where if you have the right workforce, introducing LISA into your work package could be very attractive and a good thing."
Other options LISA could be used for included repaying a mortgage at 60 and saving for retirement, Harper added.
However, two downsides about LISA are it could be seen as a distraction from pensions and the benefits of it would be tough to communicate to people.
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