DWP spends £800,000 on Gogglebox adverts

James Phillips
clock • 1 min read

The Department for Work and Pensions (DWP) spent nearly £800,000 on partnering with Gogglebox to produce a series of adverts to promote the benefits of saving for retirement.

The government department commissioned adverts which see the Gogglebox families talk about their own pension accounts, while also reviewing a previous DWP advert. In response to a Freedom of Inf...

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James Phillips
Author spotlight

James Phillips

Professional Pensions journalist from 2016-2022

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