26 April 2021
•
1 min read
Image:
Standard Life Aberdeen chief executive Stephen Bird
Standard Life Aberdeen is set to rebrand as Abrdn as part of efforts in "reshaping" the business and its growth strategy.
The Abrdn brand - which the firm said is pronounced as "Aberdeen" - will be accompanied by a new "visual identity" from this summer and progress throughout 2021. When the name change becomes effective,...
To continue reading this article...
Join Professional Pensions
- Unlimited access to real-time news, analysis and opinion from the industry
- Receive our in-depth monthly magazine in either print or digital format
- Access our Sustainable Investment Hub covering news and opinion from thought leaders in the ESG space
- Receive important and breaking news stories selected by the Editors in our daily newsletter
- Hear from industry experts and other forward-thinking leaders
- Receive a monthly members-only newsletter with exclusive opinion pieces from leading industry experts and a feature from the magazine in advance of its release date
