Standard Life Aberdeen set for 'modern, dynamic' rebrand to Abrdn

Mike Sheen
clock • 1 min read

Standard Life Aberdeen is set to rebrand as Abrdn as part of efforts in "reshaping" the business and its growth strategy.

The Abrdn brand - which the firm said is pronounced as "Aberdeen" - will be accompanied by a new "visual identity" from this summer and progress throughout 2021. When the name change becomes eff...

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