Use positivity to beat savers' pensions defeatism

Communications must be positive, plausible, plain-spoken and personal, research finds

James Phillips
clock • 3 min read
Use positivity to beat savers' pensions defeatism

Pension scheme communications need to focus on members’ progress and the steps they can take to improve income, rather than barriers they could face without action, Nest Insight research finds.

Members can be put off by current communications that present barriers in terms of a lack of affordability, a feeling of being overwhelmed, and low confidence - all of which contribute to a "sense ...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Are you a trustee, investment consultant or in-house pension and benefit scheme professional? You can apply for full complimentary access here

Join now

 

Already a Professional Pensions
member?

Login

James Phillips
Author spotlight

James Phillips

Professional Pensions journalist from 2016-2022

More on Defined Contribution

Partner Insight: Good governance in an AI-enabled world

Partner Insight: Good governance in an AI-enabled world

Sharon Bellingham, Master Trust Lead, Scottish Widows
clock 25 September 2026 • 6 min read
Partner Insight: From gilts to grids - Five themes shaping the U.K. investment landscape

Partner Insight: From gilts to grids - Five themes shaping the U.K. investment landscape

Sophie Ballard, Nuveen
clock 24 September 2026 • 3 min read
Partner Insight: From Monopoly to Age of Empires – Part II: AI and the new terms of trade - When intelligence becomes abundant, what remains scarce?

Partner Insight: From Monopoly to Age of Empires – Part II: AI and the new terms of trade - When intelligence becomes abundant, what remains scarce?

Cory Unal and Dara White, Columbia Threadneedle Investments
clock 24 September 2026 • 5 min read
Trustpilot