Aegon has launched personalised animated video summaries for its members, in a bid to boost engagement.
The summaries went live for members of its personal pension plans on 26 September, and will be available for its occupational pension and master trust members from January next year.
The videos are around three minutes long, and include ten sections which reference lifestyle targets including: age, pot values and investment status.
There are more than three million unique script and scene variations, which were built and developed using data and gamification techniques. Behavioural science insights were also used to help shape the design, language, sounds and features.
Since its launch, 530 members have viewed the videos, and 120 have used the gold planner function which helps work out what income they are targeting in retirement. Meanwhile, 60 savers have switched their investment strategy and a further 40 have consolidated their pots.
The videos are available to access online at any time but also delivered by email ahead of members receiving their annual statements.
Aegon workplace business managing director Linda Whorlow said: "We're always on the lookout for creative ways to engage and inspire members when it comes to pensions.
"Developments like this will help to capture their attention and hopefully motivate them to take their savings for retirement seriously.
"Feedback from real members was fundamental to the design and animation of these video summaries and we hope that they help to bring our members' pension savings to life."
The news comes ahead of the launch of the Pensions and Lifetime Savings Association's retirement living standards which will launch tomorrow (17 October), to help members engage with their pension.
Fragmented data will make it difficult for pension schemes to boost their business intelligence, but this is increasingly important in the fight to engage members, says Emma Douglas.
Lessons must be learned from open banking in order to make the pensions dashboard a success for the modern saver, says Darren Philp.
Pension providers must now be proactive and prepare their data in order to be ready for the pensions dashboard, Guy Opperman has warned.
The government must now bow to pressure and allow providers to choose whether to send standardised, simpler pension statements, says Baroness Ros Altmann.
There is a growing need for schemes to improve governance. John Reeve says better trustee support will improve their ability to meet these increasingly onerous requirements