Nomura Asset Management plans to launch an emerging market small-cap strategy that will determine holdings according to a country's gross domestic product adjusted for purchasing power parity.
The strategy, the Nomura Emerging Wealth Strategy, will launch on 22 February as a UCITS fund, and has already attracted $23m ($14.3m) from a UK-based local authority pension fund, said Mark Roxburgh, Nomura's head of marketing and client services. He declined to name the scheme.
"The future consumers of the world are in emerging markets," said Roxburgh. "We can target these future consumers by adjusting for GDP and PPP."
The aim is to invest in countries and companies that will generate more wealth than others. Countries like China, Russia and Mexico are overweight the MSCI Emerging Markets Small-Cap index. Meanwhile, relatively wealthier countries like South Korea, Taiwan and South Africa are drastically underweighted.
According to data from Nomura, the strategy has outperformed the index by an annual nine percentage points since 1 April 2004, 10.5 percentage points in the past five years and 3.8 percentage points in the past three years.
Nomura has been marketing the strategy to European pension funds, and expects to raise about $100m in a year.
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